Theme Thursday – Evolution of Revolution

Fall semester is done (mostly). Most of you are probably heading home for winter break and along the way you may even pass the time listening to music. Will you be using your favorite streaming service like Spotify or Pandora? Or do you download your own copies from iTunes, Amazon, or some other favorite option? How long have you been downloading music? Can you remember a time when that wasn’t always an option?

Because, yes – downloading music wasn’t always a thing.

Check out The Online Music Revolution which examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet marketing pioneer Simply Red, and other artists, the program also features commentary from John Kennedy, chairman of the International Federation of the Phonographic Industry–who outlines the potential benefits that big corporations may one day reap from consumer downloading.

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