Shelf Awareness reports that owners of The Book Shop of Beverly Farms has started a biweekly podcast they’re calling “John Updike’s Ghost,” which “features casual discussions between the store owners–siblings Hannah Harlow and Sam Pfeifle–about what they’re reading, running the store, how they match books with readers and more. Harlow and Pfeifle bought the store two years ago.

“These are the kinds of conversations we have with people who come into the shop all the time,” Pfeifle told Shelf Awareness. “People think you have to read hard books, or that you have to finish everything you start, or that long books are too intimidating. We want them to hear that we read romances and mysteries, too, and that we think some books aren’t working for us at all and just put them down all the time. And reading books should be fun! It shouldn’t feel like work,” Pfeifle said.

The article noted that the podcast is named after Updike because “the store thinks of him as its ‘patron saint.’ The owners explained: “As a long-time resident of Beverly Farms, the Book Shop was his local source for books, and he frequented the spot, which first opened in 1968. As Harlow and Pfeifle learn more about his role in the community, his philosophy on reading and writing, and the way his catalog stands up to contemporary scrutiny, Updike’s presence really seems to resonate through the Shop.”