Alpha Moreno ’19 SEP WBRP Intern Summer 2017

Project: Marketing for the WBRP

Binder #: 165

Major: Business Administration

Minor: Anthropology

Passion: Neighborhood Revitalization, Marketing

Organization: West Bloomington Revitalization Project

Executive Summary: My time as an ARC intern and working for the West Bloomington Revitalization Project was the most unique yet rewarding experience. Moving into the new WBRP building on day one helped me see the growth and purpose of the Tool Library and Bike Co-op. Being part of structuring the new WBRP building was a lot of work, but definitely worth it. I learned how to staff the Tool Library. My specific projects were: completing the Commercial Property Database, the Bench Blitz branding project, and a demographic profiling for West Bloomington.