It doesn’t add so much as a penny to your Amazon order total, and the website is identical. But if you bookmark https://smile.amazon.com and shop there instead of amazon.com, you can choose a charity to benefit . . . and we hope you’ll decide to support John Updike Society and our continued efforts to create a world-class literary site and museum in The John Updike Childhood Home in Shillington, Pa. This is not a gimmick, and you do not end up on someone’s mailing list. It’s the same shopping experience as shopping through the regular Amazon site.

So far the JUS society president (“you” below) has accounted for more than half of the donations that were direct-deposited into the society’s bank account from Amazon Smile. Come on Updike fans and book lovers, we can do better!