Writing for Broadway Direct, Mark A. Robinson compiled a list of “West End Musicals We Hope Will Come to Broadway,” and had this to say about an Updike-based production:
The Witches of Eastwick—This one goes back even further than We Will Rock You, opening in the West End in 2000. The Witches of Eastwick premiered to generally good reviews and enjoyed a 15-month run, but never found its way to the Broadway stage. Dana P. Rowe provided the music and John Dempsey the book and lyrics, adapting the popular John Updike novel of the same name (and its subsequent film) to tell the story of three witches who are all in a relationship with the same devilish man. Only when they bring their powers together can they teach him the lesson he deserves. Below is a photo of the gossippy wives from the production.