Kyle Brigham ’06 is the Director of Client Relations at Marcel Digital and was recently featured in an article entitled ‘How To Turn Your Clients Into New Business Machines”  from Forbes Magazine online. The article details the many methods that businesses can use to make adjustments to their marketing efforts, as well as shift to focus more on current client relationships to acquire more new businesses. Brigham offers his two cents on the art of digital marketing as a form of demonstrating value to existing clients from an agency standpoint, “If paid search is driving the right converting customers and it is currently limited by budget, showing an increase of X for a projected result of Y can be a great way to show the value of an increase. Sometimes an agency will find that the data gives it a complete no-brainier choice to present to the client in that it would be insane not to move forward with an opportunity.”