In May/June 2014, Justin Ahrens of Rule29, a strategic creative company in the Chicagoland,  will ride from the Atlantic Ocean to Lake Michigan (1,000  miles) in a two-week campaign, Wheels4Water. Wheels4Water is in collaboration with Lifewater, a nonprofit working towards solutions for the world’s water and sanitation crisis. In addition to raising $40,000 to provide an entire Ugandan community water for life, Ahrens  will stop to ask for water and filter from natural water sources whenever possible. They hope to share their journey and the story of Africa’s water reality through a variety of media platforms and creative means. For more information about the ride or how to get involved, please visit www.wheels4water.org.