Green-Thinking Students Launch Vintage Clothing Store

BLOOMINGTON, Ill. – Thinking green now comes in all colors, and styles. Illinois Wesleyan University students have established a vintage clothing store, and all in the name of environmental awareness.

The store, called PreShrunk, will have its grand opening from 1:30-3:30 p.m., Saturday, Oct. 25 in the basement of Adams Hall (1401 N. Main St., Bloomington), with a direct entrance from Main Street.

“Clothing can have a huge impact on the environment, whether it is the chemicals used to make the clothes or the growing landfills where people throw away clothes,” said Josh Clouse, who graduated from Illinois Wesleyan in May and is one of the original planners of the store. “Something as small as a store can reduce our footprint on the environment.”

Manned entirely by Illinois Wesleyan volunteers, PreShrunk is a not-for-profit effort, with all profits to be donated to local sustainable or ecological efforts. “We know we are limited in the resources we have,” said junior Mari Mermelstein, who will act as the executive manager for PreShrunk. “Not everything has to be new to be fun or useful.”

Mermelstein, a math education major, said the effort will also act as an educational tool for students. “We have an executive board of five students who help make administrative decisions,” she said. “We’re learning the ins and outs of a small business.”

Even locating the store on campus will be a small sustainability boon, said Clouse. “It may be one less time a student needs to get into their car to buy clothes. They can walk to the store on campus and reduce car emissions,” he said.

More