BLOOMINGTON, Ill. – Illinois Wesleyan University’s Associate Professor of Business Administration Fred Hoyt has been named the 2010 Fellow of the Marketing Management Association (MMA).
The MMA is a global association dedicated to developing more effective marketing educators and scholars. Founded in 1977, the MMA explores ways in which marketing advances can be implemented effectively in the classroom, in research and in business. The MMA Fellow is recognized for scholarly contributions to the marketing discipline.
Hoyt, who joined the Illinois Wesleyan faculty in 1987, has written more than 50 articles in a variety of areas including marketing services, marketing history and marketing education. He serves as the faculty advisor to the Illinois Wesleyan chapters of the American Marketing Association Club and the marketing honorary society Alpha Mu Alpha.