Among the goals of Uber Bloomington-Normal is a less congested environment. To promote its service, starting at 11:00 a.m. on Friday, July 24, Uber users in BloNo can order ice cream right from their Uber app with the touch of a button. They can just select the ICE CREAM option in the app and a truck will come directly to them filled with frozen treats and Uber swag. t.uber.com/ILicecream2015