Things are Looking Up: Employment Outlook 2015

Class of 2015: doomsday is not near! The employment landscape for 2015 is on a major upswing. Manpower’s “Employment Outlook Survey” and Michigan State University Collegiate Employment Research Institute (CERI) found a lot for 2015 grads to look forward to.

According to the recent study by CERI, employers plan to hire 16% more new college graduates this year. We haven’t seen these sort of levels since the dot-com boom of the late 90’s! Likewise, 74% of employers rate the college labor market as good or excellent.

Also of note from Manpower’s “Employment Outlook Survey”, all 13 industry sectors that were measured saw positive hiring outlooks.


Is your LinkedIn Profile Photo Hurting You?

You finally have your LinkedIn profile honed after revising time and time again. Your content may be impressive, but what does your profile photo say ABOUT YOU?  That thumbnail image of yourself can have a much larger impact than you would think.

Use these tips to have the perfect photo that shows your personality, but also shows you are a professional.

Using Social Media in Your Job Search

Social Media has practical uses within our everyday personal spheres, but what about its use in the professional ones? Employers today use social media in their recruitment, hiring, and evaluation processes, so it’s crucial for young professionals today to be aware of their digital image. Here are a few, easy tips to revamp your profile to be attractive to potential employers.



  • Use a professional-looking picture—you can use the same picture on all of your social media pages.
  • Add the following to the “about” section: internship and other educational experience, a short bio, and links to other professional social media.
  • Follow organizations you’re interested in to discover intern and full-time job opportunities, announcements about the company, and potential contacts in the organization.



  • Drop in your professional photo.
  • Customize your headline with keywords and phrases that are related to your desired industry or profession.
  • Request a connection with professionals you’ve worked with at internships or met through networking channels. Be sure to “personalize” your request by offering some information on why you would like to connect.



  • Use a professional profile photo. Your cover photo can indicate your interests.
  • Choose a Twitter handle that will be recognizable as you.
  • Tell your story in your bio: university, class year, major, and keywords describing your career interests.
  • Add a link to your LinkedIn profile, your personal website, blog, and/or online portfolio.



  • Drop your professional-looking picture on your main page.
  • Select a username that is consistent with your other social media platforms.
  • Create a bio that reflects your goals and brand. Who are you? Why are you using Pinterest? What are your professional aspirations?
  • Create boards using images and content to share your interests and experiences in your field.
  • Mark boards “secret,” if they are going to contain content you would prefer to keep private.

With these tips in mind you can make a real impact. Use these tips to renovate your personal pages or create separate professional social media pages specifically for employers.


Courtesy of the National Association of Colleges and Employers.


Interviewing: “Tell Me About Yourself”

Tell-Me-About-Yourself“Tell me about yourself.”

This seemingly simple question that all interviewees encounter in their job search can either trip up or make an interview experience. Navigating how much, little, or even what you should say can be difficult. However, this question is an open-ended opportunity to personalize the dialogue with a potential employer, giving the interviewee power in a situation where they generally don’t call the shots.

Think of this question as an opportunity to present a condensed infomercial of sort about you as a candidate. It should be concise, but informative and interesting to the employer. The link below provides an extensive list of what you can say in your interview to make an impact and conquer this question in your next interview.