Your Personal Brand. Don’t know how to showcase it? LinkedIn is the answer!


Image From

Well Here we are with my second blog! This is a big deal, isn’t it? I have recently come across one of Lindsey Pollak’s blogs from her LinkedIn blog page. Pollak is a global spokesperson for LinkedIn, as well as, an expert on career and workplace trends with Generation Y. She actually came and spoke at Illinois Wesleyan in March of 2010. The topic of the blog was about how you can “showcase your personal brand on LinkedIn.” What I’m going to do here is basically just give you my understanding of what a personal brand is and then highlight two of the eight tips showing how LinkedIn can showcase one’s personal brand. If you want to read the other six, I’ll attach the link with this post. Here we go!

According to Pollak’s blog, a man named Tom Peters in 1997 first developed the term “personal brand.” This term “includes your professional reputation, online image and personal characteristics such as your work style, community engagement and worldview.” This is pretty much how you’re seen by others in person and online along with personal qualities that define your work, views, and involvement. Furthermore, “it incorporates the particular skills, talents, and areas of expertise you’ve cultivated.” I like to think of it as your value. What are you bringing to this company or organization that others do not have? What makes you, you! Yet, sometimes this is not the easiest thing to come up with off the top of your head. You might want to sit down, grab a piece of paper and a pen, and start writing your ideas down.

One vital question that allows you to start defining your personal brand is: how would your colleagues describe your strengths? These strengths are your essentials. With the help of LinkedIn, after you discover your personal brand, you can show recruiters, bosses, and others what makes your brand the best. Here were my favorite two tips for improving your brand on LinkedIn.

1. Be Authentic.
She says it so well. The best personal brands are those that are very honest and genuine in person, as well as, online. Use your LinkedIn to really highlight certain skills you have along with your personality. The example Pollak gives is incorporating “a balance between detailed accounting skills and [for instance if you had a] friendly personality. Your LinkedIn profile can include both your technical credentials and the fact that you belong to several networking groups.”

2. Give Generously.
Sometimes you forget about others while trying to constantly improve and better things for yourself. Giving to others is a great way to build your personal brand substantially. There are countless ways to help others: give recommendations, introduce others to potential employers, share advice, or even a simple gesture like saying “congratulations” to someone on a recent success they’ve had. My favorite line of the entire blog comes at the end, “When people know they can rely on you, they remember you and recommend you to others.”

The final statement of the blog may be one of the most overlooked aspects of helping others. Don’t forget to help out others. It’ll be a lot more memorable than you actually think. Now start working on your personal brand and showcase it on LinkedIn!

PS– Don’t have a LinkedIn account yet? Visit to get started!

Go here for the rest of Pollak’s tips

This is a link to an older post back when Pollak visited IWU’s campus

Leave a Reply

Your email address will not be published. Required fields are marked *