Brigid Crawford ’17 CPP 2016

Project: Easter Seals Brand Renaissance

Binder #: 158

Major: Business Administration

Passion: Marketing, Youth, Health and Wellness

Organization: Easter Seals of Central Illinois, State Farm

Executive Summary:¬†Brigid worked on State Farm’s Re3markable team and at Easter Seals of Central Illinois. At State Farm, Brigid researched the customer experience when calling their agent or a State Farm representative, and how those interactions affect customer loyalty. At Easter Seals, Brigid assisted with a brand renaissance campaign and marketing for the Grape Soire.