Project: Easter Seals Brand Renaissance
Binder #: 158
Major: Business Administration
Passion: Marketing, Youth, Health and Wellness
Organization: Easter Seals of Central Illinois, State Farm
Executive Summary: Brigid worked on State Farm’s Re3markable team and at Easter Seals of Central Illinois. At State Farm, Brigid researched the customer experience when calling their agent or a State Farm representative, and how those interactions affect customer loyalty. At Easter Seals, Brigid assisted with a brand renaissance campaign and marketing for the Grape Soire.