{"id":810,"date":"2018-02-27T21:29:33","date_gmt":"2018-02-27T21:29:33","guid":{"rendered":"https:\/\/blogs.iwu.edu\/2006classnews\/?p=810"},"modified":"2018-02-27T21:29:33","modified_gmt":"2018-02-27T21:29:33","slug":"kyle-brigham-in-forbes-magazine-online","status":"publish","type":"post","link":"https:\/\/blogs.iwu.edu\/2006classnews\/2018\/02\/27\/kyle-brigham-in-forbes-magazine-online\/","title":{"rendered":"Kyle Brigham in Forbes Magazine Online"},"content":{"rendered":"<div>Kyle Brigham &#8217;06 is the Director of Client Relations at Marcel Digital and was recently featured in an article entitled &#8216;How To Turn Your Clients Into New Business Machines&#8221;\u00a0 from Forbes Magazine online. The article details the many<span style=\"font-family: arial, helvetica, sans-serif\">\u00a0methods that businesses can use to make adjustments to their marketing efforts, as well as shift to focus more on current client relationships to acquire more new businesses. Brigham offers his two cents on the art of digital marketing as a form of<\/span>\u00a0demonstrating value to existing clients\u00a0from an agency standpoint, <span style=\"color: #000000\">\u201cIf paid search is driving the right converting customers and it is currently limited by budget, showing an increase of X for a projected result of Y can be a great way to show the value of an increase. Sometimes an agency will find that the data gives it a complete no-brainier\u00a0choice to present to the client in that it would be insane\u00a0<\/span><i>not\u00a0<\/i>to move forward with an opportunity.\u201d<\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif\">Congratulations on being featured, Kyle, and thanks for the advice!<\/p>\n<p>Check out the full article from Forbes.com <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2018\/01\/29\/how-to-turn-your-clients-into-new-business-machines\/2\/#68b2488ab810\">here<\/a>. <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kyle Brigham &#8217;06 is the Director of Client Relations at Marcel Digital and was recently featured in an article entitled &#8216;How To Turn Your Clients Into New Business Machines&#8221;\u00a0 from Forbes Magazine online. The article details the many\u00a0methods that businesses &hellip; <a href=\"https:\/\/blogs.iwu.edu\/2006classnews\/2018\/02\/27\/kyle-brigham-in-forbes-magazine-online\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":596,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-810","post","type-post","status-publish","format-standard","hentry","category-new"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/posts\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/users\/596"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":1,"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/posts\/810\/revisions\/811"}],"wp:attachment":[{"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/media?parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/categories?post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.iwu.edu\/2006classnews\/wp-json\/wp\/v2\/tags?post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}