Patrick Seaton ’87 recently published his first book in May 2024, titled A Crocodile Brain Can Make or Break Your Sale: The Process and Science for Guiding Organizations to Buy from You. If you are looking for a way to Turn Your Transactional Sales Process into Problem-Solving Process, then this book is for you! This book dives into a decade’s worth of battle-tested experience, where theory meets practice. It’s not just about a process-it’s about the people and culture steering your sales ship to victory. Embrace the revelation that sales is both a science and a process, fostering a purpose-driven team and cultivating a customer-centric culture. Ready to unleash your sales superpowers with the insights of the crocodile brain? Your playbook awaits in A Crocodile Brain Can Make or Break Your Sale.

Available on Amazon, Apple Books, and Barnes & Noble. Congratulations Patrick!